
From the authors of
Millennial Makeover —one of the
New York Times
10-Favorite Books of 2008 —
comes an inspiring
glimpse into our nation's future.
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The Book
Authors: Morley Winograd and
Michael D. Hais
Publication Date: September 2011
Rutgers
University Press
ISBN: 978-0-8135-5150-0
"Winograd and Hais have emerged as the country's best, and most
solidly supported, analysts of the emergent Millennial
Generation. Leaders of both parties-and forward-looking
businesses -need to study this book for a unique look into
America's evolving future."
-Joel Kotkin,
author of The Next Hundred Million: America in 2050
"The authors offer a wonderfully
persuasive picture of America's future-by providing a
penetrating and well-researched portrait of the rising
Millennial Generation that is beginning to define that future."
-Neil Howe,
co-author of
Generations and The Fourth
Turning
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Millennial Momentum
describes how the Millennial Generation is
changing the way the United States lives
and learns, votes and governs, works and
plays.
About every eight decades, coincident with the most
stressful and perilous events in U.S. history — the
Revolutionary and Civil Wars and the Great Depression and World
War II — a new, positive, accomplished, and group-oriented
"civic generation" emerges to change the course of history and
remake America. The Millennial Generation (born 1982-2003) is
America's newest civic generation.
n
their 2008 book, Millennial Makeover,
Morley Winograd and Michael D. Hais made a
prescient argument that the Millennial
Generation would change American politics
for good. Later that year, a huge surge of
participation from young voters helped to
launch Barack Obama into the White House.
Now, in MILLENNIAL MOMENTUM: How a New
Generation is Remaking America (Cloth
$26.95, September 2011,978-0-8135-5150-0),
Winograd and Hais investigate how the
beliefs and practices of the Millennials are
transforming other areas of American
culture, from education to entertainment,
from the workplace to the home, and from
business to politics and government. The
Millennials' cooperative ethic and can-do
spirit have only just begun to make their
mark, and are likely to continue to reshape
American values for decades to come.
Drawing from an impressive array of
demographic data, popular texts, and
personal interviews, the authors show how
the ethnically diverse, socially tolerant,
and technologically fluent Millennials can
help guide the United States to retain its
leadership ofthe world community and the
global marketplace. They also illustrate why
this generation's unique blend of civic
idealism and savvy pragmatism will enable us
to overcome the internal culture wars and
institutional malaise currently plaguing the
country. MILLENNIAL MOMENTUM offers
a message of hope for a deeply divided
nation.
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