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From the authors of Millennial Makeover —one of the New York Times 10-Favorite Books of 2008 — comes an inspiring glimpse into our nation's future. 

 

 

 

 

 


The Book



Authors: Morley Winograd and
Michael D. Hais

Publication Date: September 2011
Rutgers University Press
ISBN: 978-0-8135-5150-0


"Winograd and Hais have emerged as the country's best, and most solidly supported, analysts of the emergent Millennial Generation. Leaders of both parties-and forward-looking businesses -need to study this book for a unique look into America's evolving future."

-Joel Kotkin, author of The Next Hundred Million: America in 2050
 
"The authors offer a wonderfully persuasive picture of America's future-by providing a penetrating and well-researched portrait of the rising Millennial Generation that is beginning to define that future."
-Neil Howe, co-author of Generations and The Fourth Turning

 

 

Millennial Momentum describes how the Millennial Generation is changing  the way the United States lives and learns, votes and governs, works and plays. 

About every eight decades, coincident with the most stressful and perilous events in U.S. history the Revolutionary and Civil Wars and the Great Depression and World War II a new, positive, accomplished, and group-oriented "civic generation" emerges to change the course of history and remake America. The Millennial Generation (born 1982-2003) is America's newest civic generation.

 n their 2008 book, Millennial Makeover, Morley Winograd and Michael D. Hais made a prescient argument that the Millennial Generation would change American politics for good. Later that year, a huge surge of participation from young voters helped to launch Barack Obama into the White House.
Now, in MILLENNIAL MOMENTUM: How a New Generation is Remaking America (Cloth $26.95, September 2011,978-0-8135-5150-0), Winograd and Hais investigate how the beliefs and practices of the Millennials are transforming other areas of American culture, from education to entertainment, from the workplace to the home, and from business to politics and government. The Millennials' cooperative ethic and can-do spirit have only just begun to make their mark, and are likely to continue to reshape American values for decades to come.
Drawing from an impressive array of demographic data, popular texts, and personal interviews, the authors show how the ethnically diverse, socially tolerant, and technologically fluent Millennials can help guide the United States to retain its leadership ofthe world community and the global marketplace. They also illustrate why this generation's unique blend of civic idealism and savvy pragmatism will enable us to overcome the internal culture wars and institutional malaise currently plaguing the country. MILLENNIAL MOMENTUM offers a message of hope for a deeply divided nation.



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