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Millennial Women Will Redefine What It Means To Be The Boss

"Millennials have overwhelmingly turned their backs on conventional notions about the place of women in society, making their generation the most gender neutral, if not female driven, in U.S. history. "
By Morley Winograd and
Michael D. Hais

Business Insider
March 1, 2012   

Why Millennials Want to Do Well by Doing Good

"While all generations are about equally likely to name “being a good parent” and “having a successful marriage” as important markers of success, young people are much more likely also to mention doing work that benefits society and having a high-paying job as important life achievements."
 By Michael D. Hais
and Morley Winograd
March 1, 2012  

Oscar Favorites Discover Millennials as Boomer Marriage Counselors

"While generational birth years and characteristics don’t readily translate across the boundaries of culture and religion, the importance of children in Iran, a country in which 70% of the population is under 30, comes across very clearly in A Separation, the odds-on favorite for best foreign film at this year’s Academy Awards. "
By Michael D. Hais and
Morley Winograd
February 21, 2012

Crowdsourcing the Congress: Wikipedia's Blackout Bomb

"...the fact that many in Congress suddenly abandoned their support of SOPA or PIPA in the face of this consumer revolt also sent a clear warning to those pushing the bills, using traditional methods of high-priced lobbying and closed-door decision making, that their way of doing business is equally in jeopardy."
By Michael D. Hais and
Morley Winograd
Huffington Post
January 22, 2012

The Supreme Court Follows the Election Returns

"When the Court rules on the constitutionality of the Affordable Care Act, it will be judging legislation about which generations sharply disagree. Two-thirds of Millennials want the Affordable Care Act either to be expanded (44%) or left as is (23%)." By Michael D. Hais and
Morley Winograd
January 13, 2012   

The Real Story Behind Headlines on Millennials
and Obama

"To win Millennial support, the Republican Party has to persuade Millennials that it and its potential presidential nominees are a viable alternative. So far, there is little in the Pew research (or any other poll) to suggest that they have done much to accomplish that undertaking. If anything, the GOP’s push to the right on both economic and social issues makes that increasingly unlikely."
By Michael D. Hais and
Morley Winograd
Huffington Post
December 20, 2011

Let’s Level the Inter-generational Playing Field

"In a time of great political unrest and economic anxiety, this inter-generational wealth gap has the potential to throw gasoline on an already white hot fire. Only by understanding the sources of this increasing disparity can the country develop policies that will help to close the gap and create a fairer, less economically stratified society. "
By Michael D. Hais and
Morley Winograd NewGeography.com
December 15, 2011

Occupy Movement Must Get Support from Millennial Generation to Survive

"...despite their sympathy with the movement, Millennials are not yet ready to fully endorse the Occupy movement. This gap between the support Millennials have for the beliefs of the protest movement and their less than enthusiastic backing of it, suggests both the opportunity for success Occupy still has and the danger to the movement if it fails to focus its strategy on attracting Millennials to its cause."
By Michael D. Hais and
Morley Winograd
Christian Science Monitor
November 29, 2011

Will President Obama
lose his job?

"...contrary to conventional wisdom, the economy, stupid, is not likely to hurt the president’s chances more than it has to date. Its effect is already built into the poll’s numbers, which show Obama beating his most likely - and strongest - potential opponent, Mitt Romney, by six percentage points in the most recent Battleground survey. "
By Michael D. Hais
and Morley Winograd
November 14, 2011

Occupy movement mirrors Millennial Generation

 "Shortly after our book was published, these protests sprung up seemingly spontaneously in more than 1,400 cities across the country, leading one commentator to suggest we should be given 'the Nobel Prize for Predictions.'"
 By Morley Winograd
and Michael D. Hais
Christian Science Monitor
October 27, 2011

Millennials will save Detroit

"Had the auto industry built a positive image among environmentally conscious Millennials, GM and its peers might have built sufficient brand loyalty to help maintain their financial footing."
By Morley Winograd
and Michael D. Hais

Detroit News
October 27, 2011

Millennial Generation Challenges Religion in America

"Millennials are significantly less likely than older Americans to be members of a specific denomination or to participate in traditional religious rituals. About 1 in 5 Millennials (18 percent) has left the denomination of their childhood and a quarter of them are completely unaffiliated with any denomination."
By Morley Winograd and
Michael D. Hais
Christian Science Monitor
September 26, 2011

Love and Marriage: Millennials and American Families

"Millennial families will be increasingly diverse in their ethnicity, religious affiliation and practices, and the sexual orientation and lifestyles of partners and those raising children. In fact, Millennial era families will be so varied that it will almost not be meaningful to refer to a “typical” American family.  "
By Michael D. Hais and
Morley Winograd
September 9, 2011

Now Is the Time for All Good Millennials to Come to the Aid of Their Country

"In 2008, Millennials provided Obama with roughly 7 million, or 80 percent, of his 8.5 million popular vote margin. However, only forty-one percent of all Millennials, (born 1982- 2003) were eligible to vote that year. In 2012, about sixty percent of the generation will be eligible to vote, representing a potential voting block of one out of every four adult Americans. "
By Michael D. Hais and
Morley Winograd
Huffington Post
September 6, 2011

What Taylor, Kanye & Jai Ho Say About Generational Change

"Cable television channels, such as MTV, have had to adjust their programming to reflect the Millennial Generations’ sensibilities or else risk losing their audience to competitors, such as the Disney Channel and ABC Family, which have had Millennials as their target audience since their inception."
By Morley Winograd
and Michael D. Hais

September 6, 2011


The Leslie Marshall Show with host Brad Bannon - Podcast

The Leslie Marshall Show: The South Carolina Republican Primary  -- In this hour of the Leslie Marshall Show, host Brad Bannon was joined by Morley Winograd and Michael D. Hais.
  January 20, 2012

Brad Bannon Hosting
 "The Leslie Marshall Show"

Interview Leslie Marshall Show

"In this hour of the Leslie Marshall Show, host Brad Bannon was joined by Morley Winograd and Michael D. Hais. Winograd and Hais are both authors. They talked with Brad about their new book, Millennial Momentum: How a New Generation is Remaking America. "
November 29, 2011

Truthdig Radio Interview

Interview Leslie Marshall Show

Morley Winograd and Michael D. Hais tell Kasia Anderson that Millennials are sympathetic to the Occupy movement, but they also demand practical solutions.


Interview: Leslie Marshall Show

Interview Leslie Marshall Show

Leslie Marshall With Michael D. Hais and Morley Winograd Nationally Syndicated Radio October 23, 2011

The Millennial Generation (born 1982–2003) is America’s Newest Civic Generation

"In their 2008 book, Millennial Makeover, Morley Winograd and Michael D. Hais argued that the Millennial Generation would change American politics for good. Later that year, a huge surge of participation from young voters helped to launch Barack Obama into the White House."
Airtalk with Larry Mantle
89.3 KPCC Southern California Public Radio
September 22, 2011

Morley Winograd and Michael Hais Interviewed on WJR, Detroit 

"Morley Winograd and Mike Hais, two former Michiganians have been doing extensive research and polling on the Millennial Generation, new book Millennial Momentum, which looks at the impact of this generation that is larger than the boomers on American politics and life over the
coming decade. "

WJR Newstalk
Frank Beckman
September 19, 2011

Wilshire and Washington Podcast featuring Mike & Morley

Hosts Ted Johnson, Maegan Carberry and Kristen Soltis talk to Morley Winograd and Michael D. Hais  about Millennial Momentum  and the intersection of politics, entertainment and technology.


The Book

Authors: Morley Winograd and
Michael D. Hais

Publication Date: September 2011
Rutgers University Press
ISBN: 978-0-8135-5150-0

Millennial Momentum describes how the Millennial Generation is changing  the way the United States lives and learns, votes and governs, works and plays. 

About every eight decades, coincident with the most stressful and perilous events in U.S. history the Revolutionary and Civil Wars and the Great Depression and World War IIa new, positive, accomplished, and group-oriented "civic generation" emerges to change the course of history and remake America. The Millennial Generation (born 1982-2003) is America's newest civic generation.

From the authors of Millennial Makeover
one of the New York Times 10-Favorite Books of
2008 — comes an inspiring glimpse into our nation's future.

 It’s On Us
Millennial Momentum

eing told you are the generation to change the world is an interesting experience. It is especially interesting when it is backed up by hundreds of years of generational research. GuentherMedia just took a trip to the bay area to hear Morley Winograd and Michael D. Hais talk about their latest book, Millennial Momentum. As you might guess, it is about the Millennial generation (born roughly 1982-2003) and how we are the generation that will bring this country out of its funk. It is a fascinating book loaded with research about a cycle of generations that appears to be a pattern in this country since its inception.

Now candidly, I was a bit of a
n easy sell since the book was all about how my generation was going to change the world. However, the majority of the boomers and x-ers in the room, though some skeptical at first, largely embraced this message by the end. Both authors had an amazingly comprehensive understanding of the research. They went as far as predicting what type of health care system is more likely as Millennials begin to dominate the voting age population. You will have to pick up the book to learn its other pearls of wisdom and predictions.

If nothing else, this book is a glimmer of hope in a very tough time. It paints a bright picture for the future of the United States, where giving back to your country and community, pragmatism, and quality are the unifying characteristics. At a time when little seems to be progressing, and the government seems more dysfunctional than ever, a generation that is defined by their desire to work for the good of one another seems to be just what we need as a nation.

Only time will tell whether all of these predictions come true. It is hard to estimate how big an impact things like the Internet and access to information have on generational theory. However, the early information we have on the Millennial Generation seems to say that the cycle is still on track, as Millenials are already exhibiting the characteristics that make us more like our great-grandparents than our parents. So for progressives, hope remains in the form of the young people of our country, and lucky for us, history is on our side.

By Sam Holman
Guenther Media
January 27, 2012


Glimpse the Future With "Millennial Momentum"

"Crowd-sourced government? Even though Winograd and Hais note that Millennials are generally more aligned with the Democratic party, they make it clear that the Millennials’ desire to solve societal challenges and collaborate does not favor the status quo. They will push for increased group participation and transparency, suggesting that both parties will be into new territory in coming years."
By Chris Carbone
 Futurist, Director Innovaro, Inc. November 4, 2011

Occupy Wall Street and Millennial Momentum

"So what's their next step right now?  Don't ask me. Don't ask them. A tidal wave is coming, and it's them. It doesn't even matter if Occupy Wall Street fizzles. History is about to be made, and these bright young people will figure out what steps to take as they go along. It has begun. A new generation has arrived. I have seen the future and can die a happy, hopeful woman. "
Posted by dorothy
October 7, 2011

Getting to Know Millennials

"While reading this book I couldn’t help but recall how much I admire today’s youth, their energy, optimism, their family values, their care for others. I have also noticed an amazing lack of obsession with money. "
Posted by Fr. Constantine
Newsletter of Holy Trinity Church, Portland, Maine
October, 2011

New Hope for the Future

"This is the generation of social networking - the same group that is spearheading the "Arab Spring" overseas. America's past, fierce valuing of a polarizing 'cowboy' independence is shifting to a kinder and gentler valuing of inter-dependence."
Posted by+Ed
The Episcopal Diocese
of Eau Claire

 October, 2011

Lost Decade … Lost Generation?

 "Sooner rather than later, the ethnically diverse, socially tolerant, technologically fluent Millennials will make a new nation. Politically, the changing of the guard is inevitable. Next year Millennials will constitute 24 percent of the nation’s electorate, compared with 9 percent in 2008 and 36 percent in 2020."
By Richard Reeves
September 14, 2011

Obama’s Stealth Resource

"While Millennials may be less enthusiastic about President Obama in 2012, they will be, as the Winograd-Hais book points out, much more in tune with President Obama's public policies than with any of the positions of the current crop of Republican candidates."
By Ronald Goldfarb
The Hill Pundit's Blog
September 14, 2011

The Author's Hour: Morley Winograd and Michael D. Hais and their Search to Understand Millennials

"The most distinctive aspect of the Millennial Generation is its strong belief in taking collective action primarily at the local level to solve national problems"
By Cryn Johannsen
 All Education Matters
 August 22, 2011


Millennials & 2012 with Mike and Morley

Interview Leslie Marshall Show

 broadcast social platform




Move Over Boomers,
Millennials Gaining

 "Hais says there is good reason to be optimistic about the future and that it’s “not pie in the sky.” He says research shows that the Millennials will force the country to address long simmering problems such as race, immigration, financial security and income distribution. "
By Bill Castanier
November 18, 2011

A Generation Entitled to Idealism

 "Millennials are a lot more idealistic. They actually look for solutions to tough problems, and they think solutions are possible in any environment."
By Ruben Navarrette
Ventura County Star  
November 12, 2011

Obama Youth Have Nowhere to Go

 "...here's the real headache for Republicans: Millennials are a demographic bulge comparable to the Baby Boom in size. In 2008, only about 40% of Millennials were old enough to vote. Next year, well over half will be. Even if turnout is lower, there are just more of these incredibly liberal young people floating around, increasing every year. "
 By Laura Vanderkam
USA Today
September 29, 2011

Are Baby Boomers to Blame for Broken Government?

"No matter what the issue at hand, the extreme voices tend to be the loudest — and often the most inflexible. So policy debates quickly degenerate into a pair of competing and intractable positions that neither side will budge from."
By Ruben Navarrette Jr.
September 29, 2011

PBS Newshour: New Book Explores How Millennials Shape American Life, Culture

The new book, Millennial Momentum: How a New Generation Is Remaking America, explores how young people coming of age are reshaping American life and culture. Judy Woodruff speaks with authors Morley Winograd and Michael D. Hais.

Obama needs fountain of youth
Campaign seeks to reconnect with base

"Millennials have been hit hardest of all groups when it comes to unemployment, yet there's some doubt as to whether conservatives can make significant inroads if the primary process rewards stances against same-sex marriage and hard lines on immigration. "
By Ted Johnson
September 24, 2011

Will any candidate rescue the Millennials?

"The recession is crushing young people. Across the country, one in five young adults are living in poverty, their employment levels are at the lowest level since the 1940s, and last year saw a 25% jump in the number residing with their parents."
By Stephen Henderson
Detroit Free Press
September 23, 2011

Millennial Momentum:
What's in Store?

"Another thought-provoking segment of their argument: every so often—every 80 years or so—America reasseses our collective values and redefines our social contract. These "civic ethos" debates shape our policies and approaches for the next several decades. Right now, it's fair to say, we're in one of those moments—and the Millennials, the largest generation to date, have a shot at helping define our ethos. "
By Alison Beth Waldman
September 21, 2011

Kindle Single


Understanding the Egyptian Protests: Headwaters of the
Arab Spring

by Morley Winograd
and Michael D. Hais
June 3, 2011

Available for download now at:

Understanding the Egyptian Protests: Headwaters of the

Scheduled Appearances

Sunday March 4, 2012

 "The Not So Presidential Presidential Campaign"
Speaker: Morley Winograd

1401 North Bundy Drive
Los Angeles, CA 90049
11:00AM - 2:00PM

By Invitation Only

see schedule for complete details




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